California Content Standards

Economics

Text book: Ben and Jerry's

 

Economics Standards  http://www.cde.ca.gov/standards/  

MODULE NUMBER/NAME STANDARD Brief summary of
STUDENT ACTIVITIES

1.0 - COURSE OVERVIEW AND GUIDELINES  
  • Course resources
  • Online discussions
  • Pace requirements
  • Introductory activities
2.0 - CHAMBER OF COMMERCE
(What is economics?)

12.1 Students understand common economic terms and concepts and economic reasoning.

12.2 Students analyze the elements of America’s market economy in a global setting.

  • Students create a product in which they identify and evaluate the economic plans of the candidates for the 2000 Presidential election. Emphasis is given to how these plans will affect different segments of Florida's population.
  • Using online and hardcopy resources, student identify and define various economic terms and indicators as they are used in current events throughout the world.
  • Students view multimedia presentation on the concepts of scarcity and opportunity cost then apply these concepts to the case study of how Ben & Jerry's ice cream business began.
  • Contrasts a value-led business practice with a cause-related business approach. Students reflect on their own product loyalty and why it exists and use the Internet to determine if the companies they are loyal to are values-led companies.
3.0 - SHOPPING MALL
(satisfying your wants)
12.2 Students analyze the elements of America’s market economy in a global setting.
  • Define the terms: Supply, Demand, Quantity Supplied, Quantity Demanded, Market Equilibrium.
  • Given the proper data, students construct supply and demand curves and demonstrate the ability to properly analyze such graphs.
  • View multimedia presentation on how supply and demand are affected by various trends and events in the world.
  • Students must think critically about how world events can affect the price they pay for various items.
4.0 - CITY HALL
(The role of government)

12.3 Students analyze the influence of the federal government on the American economy.

12.4 Students analyze the elements of the U.S. labor market in a global setting.

12.5 Students analyze the aggregate economic behavior of the U.S. economy.

12.6 Students analyze issues of international trade and explain how the U.S. economy affects, and is affected by, economic forces beyond the United State's borders.

 

  • Identifies and describes the basic economic systems of the world and various nations that operate their economy under these systems.
  • Students take on the role of a CEO of a Fortune 500 company and must gather economic and political data and submit a final proposal as to what nation in the world would be an ideal spot for an overseas factory.
  • Create a product that clearly outlines the difference between fiscal policy and monetary policy.
  • Critically looks at the Civil Rights Movement of the 1950's and 60's to determine if the Civil Rights Movement was a "bust" in its goal of achieving economic equality for minorities.
5.0 - THE BANK
  • Compare and contrast three different credit cards companies to determine which credit card would be appropriate for various consumers.
  • Conducts an interview which a financial expert to identify the appropriate and inappropriate uses of credit and the consequences of each.
6.0 - CORPORATE HEADQUARTERS



Students are required to read Ben and Jerry's Double Dip, a text which reinforces every economic Sunshine State Standard by providing true-to-life scenarios in the business world.
  • Compares a company's current mission statement to one written a couple years ago and explains why a company would change its mission over time.
  • Evaluates the effectiveness of a mission statement by its achieve-ability and effects on employees and the company.
  • Analyzes or creates a mission statement for a familiar business and explains its relevance.
  • Determines what homogenous and differentiation means and explain how it affects their consumer choices.
  • Explains how a business changed its marketing philosophy to survive in a competitive market.
  • Describes a new business and how it could be differentiated from others in the market.
  • Creates a personal economic mission statement.
7.0 - ADVERTISING AGENCY (honors)



Honors students are required to read and respond to F. Pohl's The Space Merchants, a science fiction novel that provides a theoretical commentary about the ethics of advertising and business.
12.4 Students analyze the elements of the U.S. labor market in a global setting.
  • Creates and markets own ice cream flavor.
  • Compiles a list of potential competitors.
  • Targets 3 social causes with which to align product.
  • Pinpoints logical suppliers for new product by geographic region and evaluates the best one to source new product; or outlines the processes Ben & Jerry went through in their efforts to source their products in a values-led way.
  • Conducts a taste test to determine marketability of new product and displays results graphically.
  • Designs the packaging of new product in such a way as to "sell" product and its social cause tie-in.
  • Contributes to discussion questions concerning people as they are affected by advertising, a competitive market, and ethics in business.
8.0 - THE AIRPORT  
  • Course Review
  • Final Exam
 

 

 

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