Activity 6.2 Effective Missions

Activity 6.2
Effective Missions

1. Read

Carefully read the information on the Business Owner's Toolkit webpage by clicking on the icon above. IMPORTANT: The link will open in a new window. Close the new window to return to your Economics course.

2. Justify

Under the Toolkit section, Creating a Workable Company Mission, four attributes of an effective company mission statement are listed.

From the four listed, pick two of the attributes that you feel fit Ben & Jerry's mission statement.

Justify the two choices you picked by supporting your choice with specific examples from Ben & Jerry's Double Dip.

Homework Example

Ben & Jerry's mission statement does elicit emotional, motivational responses from their employees. This is apparent by the way the employees ....(Give specific examples from the reading to support this statement.)

Rubric
Grade	Grammar	*Content (See* Below.)**
A Excellent	No spelling errors are present. No grammatical, mechanical or punctuation errors are present. Each of the two paragraphs has a topic sentence. 10 points	Student gives two examples from the web page which are logically supported by SPECIFIC examples from Ben & Jerry's Double Dip. See note below! 20 points
B Very Good	No spelling errors are present. Only one or two grammatical, mechanical and punctuation errors are present. One paragraph has a topic sentence. The other paragraph may not have a clear topic sentence, but the ideas still relate together. 9 points	Student gives two examples from the web page, which are supported. One of the supports may not be a SPECIFIC example pulled out from the reading. 18 points
C Acceptable	No spelling errors are present. Three or four grammatical, mechanical and punctuation errors are present. One paragraph has a topic sentence. The other paragraph may not have a topic sentence, but is still relatively organized. 8 points	Student gives two examples from the web page and logical support is provided, although SPECIFIC examples from the reading are not included. 16 points

A Note about Content

As you can see, the instruction "be specific" keeps cropping up. I'm sure you've heard it before in other classes. Let me give you examples of what is meant by "be specific."

NONSPECIFIC

Ben & Jerry employees like working for a company that helps others.

SPECIFIC

One Ben & Jerry's employee, Jesse Metcalf, says that "the social mission was definitely a plus in my decision to come to Ben & Jerry's. I'm very drawn to those values.... If I worked for a company without those values, it would be a lot less motivating."

Do you see how the second example is more specific? It shows exactly how an employee feels. Don't you tend to believe things more when you're given specific examples rather than general statements?

For instance, if I said that air travel was extremely safe, you might be skeptical-- not enough proof. But, if you saw actual safety statistics and saw the actions of safety experts, you might be more convinced.

So, if you claim that Ben & Jerry's mission statement is easily understood and is transferred into action every day, what specifically in the reading supports this claim?

	Activity 6.2 Effective Missions 30 Points Go to the Assignment Area to submit this assignment.
	1. Read the above Requirements 2. Review the Grading Rubric. 3. Submit this activity . You may type your text directly into the assignment or create your essay in a separate program such as Microsoft Word and then attach it.