Activity 6.4
Fred's New Mission

The Little Entrepreneur Who Could

In the news, you've surely read or heard about how the big chains are pushing the "mom and pop" or small businesses out of the market. There are many reasons why this happens, and I explain a basic reason below.

I'll give you the example of the mega-bookstore. How many of you have been to a Barnes and Noble, a Books-A-Million, or a Waldenbooks? These companies sell such a large volume of products that they can buy supplies at a much lower cost than can a small business. Generally, the more goods a company buys at one time, the better price the supplier gives the company.

So, if Books-A-Million can buy merchandise at less cost, it can sell it at a lower price AND can offer greater variety than a small business. Whose store is the consumer going to shop? Mom and Pop have the same goods, but the discount book store, because of its buying power, can sell the products at a lower cost and still earn a good profit.

The small book store is just one type of business that has been highlighted in the media. Other types of businesses have felt the same crunch. How do large chains selling the same products compete against each other?

What other types of large retailers are out there? Can you think of some small businesses that sell the same type of product and compete against these big businesses?


In this lesson, we are going to learn about Fred's Grocery-- a small, neighborhood food store. One day, a big grocery chain arrived on the block. Was Fred's able to survive? Click on the link, Fred's Grocery below to find out.

Fred's Grocery


Submit this activity after completing the questions located on the Fred's Grocery's link
.

keyboard

Activity 6.4 Fred's New Mission
30 Points

Go to the Assignment Area to submit this assignment.

1. Read the above Requirements.

2. Review the Rubric.

3. Submit this activity . You may type your text directly into the assignment or create your essay in a separate program such as Microsoft Word and then attach it.


homepace