Module Six Introduction

corporate headquarters
Mission Statements

In this module you will learn about mission statements and how they impact the economic and social decisions of businesses.
According to Websters, a mission is a "task or function assigned or undertaken; an official assignment."

With this definition in mind, one can see that the nature of the word mission suggests that to go on a mission is to be purposeful. Certainly, when companies draft mission statements, they are expressing their business purposes. By reading Ben & Jerry's mission statement, one learns a lot about the philosophy of the company. It also gives a platform from which to analyze this company and others to see how they follow their stated missions.

Generally, a mission statement is a short (usually a paragraph or less) expression of how a company plans to conduct its business.

While it may seem easy to write something so short, imagine trying to sum up your philosophy for running a business (or your life) in a few sentences.

Be sure to check the pace chart to see what you need to accomplish this week.

 

 

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Upon completion of the tutorials and activities in CORPORATE HEADQUARTERS you should be able to:
  • Realize that companies (thus, mission statements) are dynamic. They change with the times.
  • Evaluate the effectiveness of mission statements by analyzing Ben & Jerry's.
  • Support the credibility of Ben & Jerry's mission statement by listing specific examples from the reading.
  • Analyze the differences between businesses in the way they choose to operate.
  • Realize that companies are often guided by a particular purpose and philosophy, in which economic ideology is usually an important part.
  • Create your own mission statement that reflects your current spending and saving philosophy.


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